I was commissioned to photograph Victor and Ben Bray of Team Bray Racing for Gulf Western Oil‘s latest marketing campaign late in 2016. These are the main shots that the company have been using for their ads and posters.
Posts Tagged ‘corporate’
Design 101: Creating a Brand… Slowly
It’s been a busy office here at Hosking Industries over the past few months and finding time to sit down and work on the brand has been hard. However, we were messing about in Photoshop recently and designed a new company logo – no doubt one of many we’ll dream up over the coming months and years.
We created this design by first sketching something out while attending the Sydney Writer’s Festival last week then scanning the sketch into Photoshop. From here we traced the design with the pen tool before messing with the design to get the proportions right. Finally, we blew the path up to around 50cm and 300dpi before rendering it with numerous colours, shadows and effects to what you see now.
Feel free to check each of the following design options out. We’ve got some with carbon fibre-look texture, scratched metal, brushed stainless and even worn plywood. We’d love to hear your thoughts on the design and the style options!
Just click on the thumbnails below and they’ll take you to our flikr page – or click the text link below to view the gallery: CLICK HERE TO VIEW THE GALLERY